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know all about the Adidas and Bella Hadid controversy

Bella Hadid has been removed from an Adidas advertising campaign following criticism from Israel concerning her Palestinian heritage and vocal support for the Palestinian cause. The German sportswear company had featured Hadid in a campaign promoting retro shoes inspired by the 1972 Munich Olympics. This decision came in response to backlash from the Israeli government, which highlighted Hadid’s Palestinian background and linked the campaign to the tragic events of the 1972 Olympics, where members of the Palestinian militant group Black September took Israeli athletes hostage, resulting in the deaths of eleven athletes and a German police officer.

know all about the Adidas and Bella Hadid controversy

Hadid, the daughter of Palestinian tycoon Mohamed Hadid, has been an outspoken advocate for Palestinians, especially during recent conflicts in Gaza. She, along with her sister Gigi Hadid, donated $1 million to Palestinian relief efforts earlier this year. Despite the humanitarian efforts, her involvement in the Adidas campaign drew criticism due to the sensitive historical context of the 1972 Munich Olympics.

Adidas, in response to the criticism, issued a statement apologizing for any distress caused by the campaign and announced that they would be revising the remainder of it. This decision has sparked mixed reactions on social media, with some supporting Adidas’ stance and others criticizing the company and calling for a boycott in response to Hadid’s removal.