The TATA Group has made history by securing the title sponsorship rights for the Indian Premier League (IPL) for a staggering amount of Rs 2500 crores. This announcement, made by the Board of Control for Cricket in India (BCCI) on Saturday, marks the highest-ever sponsorship amount in the history of the IPL.
In a statement, the BCCI highlighted the significance of the partnership, stating, “The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2500 crore.” The TATA Group had previously held the title sponsorship rights for the IPL in 2022 and 2023, demonstrating a continued and strengthened partnership.
Tata Group to continue as IPL title sponsor for next 5 years
BCCI president Jay Shah expressed elation about the collaboration, acknowledging the IPL’s global appeal, saying, “We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment.”
The financial commitment from the TATA Group reflects the immense scale and global impact of the IPL on the international sports stage. Arun Singh Dhumal, BCCI treasurer and IPL chairman, emphasized the significance of the record-breaking amount, stating, “This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact.”
The TATA Group’s extensive reach across diverse industries and its commitment to being the title sponsor for the next five years further solidify the IPL’s status as one of the most lucrative and sought-after sporting
globally. Cricket enthusiasts and stakeholders are keen to see how this monumental partnership will contribute to the continued success and growth of the IPL in the years to come.
