6 Surprising Facts About Mother’s Day
The so-called “mother” of Mother’s Day is Anna Jarvis, a copywriter from West Virginia. Born during the Civil War, Anna watched as her mother Ann worked to organize Mother’s Work Clubs to care for soldiers on both sides of the war, and worked to bridge divides between mothers from the North and South, according to the National Parks Service.
Jarvis began organizing for Mother’s Day as a way to honor her mother’s work and peacemaking efforts. In 1907, she hosted a small gathering of friends to do this, announcing her idea for a national holiday honoring mothers at this gathering.
In 1908, the first formal Mother’s Day celebrations were observed on the second Sunday in May—the anniversary of Jarvis’ mothers death—in Grafton, West Virginia and in Philadelphia, Pennsylvania. Though Jarvis celebrated in Philadelphia, she sent 500 white carnations to Andrews Methodist Episcopal Church in her West Virginia hometown in honor of her late mother Ann.
After these first celebrations, Jarvis conducted a nationwide letterwriting campaign to push for an official holiday dedicated to celebrating the nation’s mothers.
Jarvis’ efforts officially paid off in 1914. On May 8, 1914, Congress passed a law declaring the second Sunday of May as Mother’s Day and the next day President Woodrow Wilson proclaimed the official holiday, proclaiming it also as a holiday to honor mothers whose sons had died in war. Thus, the first official Mother’s Day took place on May, 10, 1914, though the holiday was widely recognized prior to the official declaration.
Jarvis’ 500 white carnations to honor her late mother began the long-running tradition of these specific flowers being used to honor Mother’s Day.
Traditionally, even before the official holiday was declared, vendors sold carnations for churchgoers to wear, red for those whose mother was living and white for those whose mother had died.
The Society of American Florists reports that Mother’s Day is the third-highest selling holiday for florists—beat only by Valentine’s Day and Christmas/Hannukah.
Though Jarvis worked to make Mother’s Day an official holiday, historians have argued that she later railed against the commercialization and popularization of the holiday, which she said strayed from her initial intent.
“They’re commercializing my Mother’s Day,” she complained in a letter to newspapers, according to the Washington Post. In a separate news release, she said: “WHAT WILL YOU DO to route charlatans, bandits, pirates, racketeers, kidnappers and other termites that would undermine with their greed one of the finest, noblest and truest movements and celebrations?”
Eighty-four percent of U.S. adults are expected to celebrate the holiday in 2025, and altogether they are expected to spend $33.5 billion, including gifts, flowers, cards and meals, according to the National Retail Federation, who conduct an annual survey of consumers.
The biggest spenders, NRF says, are expected to be those between the ages of 35 and 44, who are budgeting $345.75 on average for the holiday. The most popular gifts are flowers and greeting cards, which 74% of respondents say they plan to buy. Online is the most popular shopping destination for those buying Mother’s Day gifts.
In 2024, Verizon reported that their consumers used their phone networks 5.6% more on Moth
er’s Day than they did on Father’s Day.
Callers not only called more, but for longer, Verizon said. Consumers spent 137.5M more minutes or approximately 2.3M hours on the phone on Mother’s Day compared to Father’s Day,
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